The quality of university teachers as one of the tools of image building

Kocourek, Josef; Čočková, Romana

dc.title	The quality of university teachers as one of the tools of image building	en
dc.contributor.author	Kocourek, Josef
dc.contributor.author	Čočková, Romana
dc.relation.ispartof	Proceedings of the 30th International Business Information Management Association Conference, IBIMA 2017 - Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth
dc.identifier.isbn	978-0-9860419-9-0
dc.date.issued	2017
utb.relation.volume	2017-January
dc.citation.spage	2591
dc.citation.epage	2596
dc.event.title	30th International Business Information Management Association Conference - Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth, IBIMA 2017
dc.event.location	Madrid
utb.event.state-en	Spain
utb.event.state-cs	Španělsko
dc.event.sdate	2017-11-08
dc.event.edate	2017-11-09
dc.type	conferenceObject
dc.language.iso	en
dc.publisher	International Business Information Management Association (IBIMA)	en
dc.subject	brand building	en
dc.subject	image	en
dc.subject	quality of Universtiy Teachers	en
dc.description.abstract	Branding is crucial aspect of company because it is the visual voice of the company. The brand is important for creating prestige and reputation of an university and it is difficult to influence it. The quality of teachers is an important factor of the success rate of an university and is also one of the most important decision-making attributes when choosing a university. This study deals with marketing research realized at the Faculty of Multimedia Communications of Tomas Bata University focusing of the faculty by applicants.	en
utb.faculty	Faculty of Multimedia Communications
dc.identifier.uri	http://hdl.handle.net/10563/1007942
utb.identifier.obdid	43877576
utb.identifier.scopus	2-s2.0-85048656025
utb.identifier.wok	000443640501127
utb.source	d-scopus
dc.date.accessioned	2018-06-15T10:54:19Z
dc.date.available	2018-06-15T10:54:19Z
utb.contributor.internalauthor	Kocourek, Josef
utb.contributor.internalauthor	Čočková, Romana
utb.fulltext.affiliation	Josef Kocourek, Tomas Bata University, Zlín, Czech Republic, kocourek@utb.cz Romana Čočková, Tomas Bata University, Zlín, Czech Republic, cockova@utb.cz
utb.fulltext.dates	-
utb.fulltext.references	Adamson, A. P. (2011) Jednoducho značka Brand Simple: ako najlepšie značky stavili na jednoduchosť a uspeli, Eastone Books, Bratislava. Banyar, M. (2010) Logo, jeho výrazové a vyjadrovacie prostriedky, REKLAMA 10. Zborník vedeckých štúdií z oblasti histórie, teórie reklamy a public relations, Hornak, P. a Vopálenská, E. (ed.), Bratislava. Keller, L. K. (20 07) Strategické řízení značky, Grada Publishing, Praha. Kotler, P. and Keller, K. L. (2007) Marketing management, Grada, Praha.
utb.fulltext.sponsorship	-
utb.scopus.affiliation	Tomas Bata University, Zlín, Czech Republic
utb.fulltext.projects	-