Country-of-origin brands from the point of view of the Slovak and Czech consumers

Smolková, Eva; Štarchoň, Peter; Weberová, Dagmar

dc.title	Country-of-origin brands from the point of view of the Slovak and Czech consumers	en
dc.contributor.author	Smolková, Eva
dc.contributor.author	Štarchoň, Peter
dc.contributor.author	Weberová, Dagmar
dc.relation.ispartof	Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016
dc.identifier.isbn	978-0-9860419-6-9
dc.date.issued	2016
dc.citation.spage	2119
dc.citation.epage	2130
dc.event.title	27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016
dc.event.location	Milan
utb.event.state-en	Italy
utb.event.state-cs	Itálie
dc.event.sdate	2016-05-04
dc.event.edate	2016-05-05
dc.type	conferenceObject
dc.language.iso	en
dc.publisher	International Business Information Management Association, IBIMA
dc.relation.uri	http://ibima.org/accepted-paper/country-of-origin-brands-from-the-point-of-view-of-the-slovak-and-czech-consumers/
dc.subject	Brand	en
dc.subject	Consumer behavior	en
dc.subject	Country of origin	en
dc.subject	Czech brand	en
dc.subject	Slovak brand	en
dc.description.abstract	The paper is focusing on selected aspects of country-of-origin brands based on the results of primary representative researches conducted in Slovakia and the Czech Republic combined with additional information concerning the current practice. It highlights the brand importance within the frame of consumer preferences, opens the discussion concerning Slovak and Czech brands background and compares selected attitudes of the Slovak and Czech consumers toward brands. Copyright © 2016 International Business Information Management Association	en
utb.faculty	Faculty of Multimedia Communications
dc.identifier.uri	http://hdl.handle.net/10563/1006680
utb.identifier.obdid	43875291
utb.identifier.scopus	2-s2.0-84984660735
utb.identifier.wok	000381172301025
utb.source	d-scopus
dc.date.accessioned	2016-10-25T12:38:05Z
dc.date.available	2016-10-25T12:38:05Z
utb.contributor.internalauthor	Smolková, Eva
utb.contributor.internalauthor	Štarchoň, Peter
utb.contributor.internalauthor	Weberová, Dagmar
utb.fulltext.affiliation	Eva Smolková, Department of Marketing, Faculty of Management, Comenius University in Bratislava, Slovakia, eva.smolkova@fm.uniba.sk Peter Štarchoň, Department of Marketing Communications, Faculty of Multimedia Communications, Tomas Bata University in Zlín, Czech Republic, starchon@fmk.utb.cz Dagmar Weberová, Department of Marketing Communications, Faculty of Multimedia Communications, Tomas Bata University in Zlín, Czech Republic, weberova@fmk.utb.cz
utb.fulltext.dates	-
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