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Impact of advertising appeals on brand loyalty: Special reference to the commercial banking industry in Sri Lanka

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ČSN ISO 690:2011 citation

Citace článku v konferenčním sborníku:
WANNINAYAKE, W.M.C. Bandara a Miloslava CHOVANCOVÁ. Impact of advertising appeals on brand loyalty: Special reference to the commercial banking industry in Sri Lanka. In: Innovation and Knowledge Management: A Global Competitive Advantage, Vols 1-4 [online]. Kuala Lumpur: International Business Information Management Association (IBIMA), 2011, s. 1221-1232.

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