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Innovative marketing as a tool for building a positive image of an institution of higher education and increasing the competitiveness of its graduates - Analysis of the functional use of projects of the Department of Marketing Communications at the Faculty of Multimedia Communications of TBU in Zlin and their potential for integration into the teaching process

Šula, Tomáš; Banyár, Milan (Elsevier Science B.V., 2015)
Student projects as part of the teaching innovations and their importance in the context of university competitiveness

Kocourek, Josef; Jurášková, Olga; Juříková, Martina (International Technology, Education and Development (IATED), 2016)

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