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Browsing by Subject "Negative switching cost"

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The mediating effects of switching costs on the relationship between service quality, customer satisfaction and customer loyalty: A study in retail banking industry in Vietnam

Ngo, Minh Vu; Phan, Quyen Phu Thi; Nguyen, Ninh Van; Vu, Hieu Minh (ExcelingTech, 2019)

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