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Browsing by Subject "Marketing Communication"

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An analysis of press advertising focused on the health prevention of the company Bat'a in the years 1932 - 1942

Končitíková, Gabriela; Staňková, Pavla; Sasínková, Martina (International Business Information Management Association (IBIMA), 2012)
Employees' learning and development programs as the part of CSR in bata company from 1894 to 1945, as source of inspiration for the current business environment

Končitíková, Gabriela; Gregar, Aleš (International Business Information Management Association (IBIMA), 2012)
Marketing communication management level as a healthcare organizations competitiveness tool

Staňková, Pavla; Sasínková, Martina; Končitíková, Gabriela (North Atlantic University Union (NAUN), 2013)

Now showing items 1-3 of 3

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