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Should I purchase or not'? A literature review of country-of-origin effect on the use of domestic brand

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Citace článku v konferenčním sborníku:
JIBRIL, Abdul Bashiru, Michael Adu KWARTENG, Miloslava CHOVANCOVÁ, Richard DENANYOH, Victor Kwarteng OWUSU a Hung Cuong HOANG. Should I purchase or not'? A literature review of country-of-origin effect on the use of domestic brand. In: 15th Annual International Bata Conference for Ph.D. Students and Young Researchers (DOKBAT) [online]. Zlín: Tomas Bata Univ Zlin, 2019, s. 478-488. [cit. 2021-12-05]. Dostupné z: https://digilib.k.utb.cz/handle/10563/45972.

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