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The role of the social media brand community on consumers' purchasing attitude

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ČSN ISO 690:2011 citation

Citace článku v konferenčním sborníku:
JIBRIL, Abdul Bashiru, Michael Adu KWARTENG, Miloslava CHOVANCOVÁ a Nikola VYKYDALOVÁ. The role of the social media brand community on consumers' purchasing attitude. In: Proceedings of the 6th European Conference on Social Media, ECSM 2019 [online]. Brighton: Academic Conferences and Publishing International (ACPI), 2019, s. 135-144.

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