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Application of cluster analysis in marketing communications in small and medium-sized enterprises: An empirical study in the Slovak Republic

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Citace článku v časopise:
LIŽBETINOVÁ, Lenka, Peter ŠTARCHOŇ, Silvia LORINCOVÁ, Dagmar WEBEROVÁ a Petr PRUŠA. Application of cluster analysis in marketing communications in small and medium-sized enterprises: An empirical study in the Slovak Republic. Sustainability [online]. 2019, vol. 11, iss. 8 [cit. 2019-12-13]. ISSN 2071-1050. Dostupné z: https://www.mdpi.com/2071-1050/11/8/2302.

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