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Dreams and reality church versus target groups

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dc.title Dreams and reality church versus target groups en
dc.contributor.author Šindleryová Butoracová, Ivana
dc.contributor.author Bačuvčík, Radim
dc.relation.ispartof European Journal of Science and Theology
dc.identifier.issn 1841-0464 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2019
utb.relation.volume 15
utb.relation.issue 1
dc.citation.spage 47
dc.citation.epage 59
dc.type article
dc.language.iso en
dc.publisher Ecozone, OAIMDD
dc.relation.uri http://www.ejst.tuiasi.ro/issue15.html
dc.subject religion en
dc.subject marketing en
dc.subject product en
dc.subject atheists en
dc.subject market en
dc.description.abstract Dream and reality – might this issue be applied to the Church itself? Concerning its commitment to the target customers often strictly delimited as the group of believers according to the past national traditions, we try to point out the new market trend in consumer behaviour in the area of faith. According to various studies and researches performed, the atheists seem to be basically the strongest and worldwide potential target group for the Church. Though, living in its ‘dream’, the Church seeks those who believe or are in search of themselves and the most significant target group of atheists is being ignored. However, the reality shows that the trend is quite different – the Church meets different conditions (although the need for it stays firm, both environment and culture are dynamically changing), so the Church must offer something new, something innovative to both attract and satisfy its target group. Therefore it is necessary to understand the customer’s needs, their behavioural customs, and their opinion in relation to the Church. We present the research results in this area from both qualitative and quantitative view putting emphasis on the potential benefits if considering the new view on the market. © 2019, Ecozone, OAIMDD. All rights reserved. en
utb.faculty Faculty of Multimedia Communications
dc.identifier.uri http://hdl.handle.net/10563/1008512
utb.identifier.obdid 43880407
utb.identifier.scopus 2-s2.0-85060986805
utb.identifier.wok 000457111300006
utb.source j-scopus
dc.date.accessioned 2019-07-08T11:59:52Z
dc.date.available 2019-07-08T11:59:52Z
utb.contributor.internalauthor Bačuvčík, Radim
utb.wos.affiliation [Sindleryova, Ivana Butoracova] Univ Ss Cyril & Methodius, Fac Social Sci, Bucianska 4-A, Trnava 91701, Slovakia; [Bacuvcik, Radim] Tomas Bata Univ Zlin, Fac Multimedia Commun, Stefanikova 2431, Zlin 76001, Czech Republic
utb.scopus.affiliation University of Ss. Cyril and Methodius, Faculty of Social Sciences, Bučianska 4/A, Trnava, 91701, Slovakia; Tomas Bata University of Zlin, Faculty of Multimedia Communications, Štefánikova 2431, Zlín, 760 01, Czech Republic
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