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Increasing the efectiveness of crowdfunding campaigns

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dc.title Increasing the efectiveness of crowdfunding campaigns en
dc.contributor.author Kameníková, Blanka
dc.relation.ispartof Finance and the Performance of Firms in Science, Education and Practice 2017
dc.identifier.isbn 978-80-7454-653-2
dc.date.issued 2017
dc.citation.spage 366
dc.citation.epage 380
dc.event.title 6th International Scientific Conference on Finance and the Performance of Firms in Science, Education, and Practice
dc.event.location Zlín
utb.event.state-en Czech Republic
utb.event.state-cs Česká republika
dc.event.sdate 2017-04-26
dc.event.edate 2017-04-27
dc.type conferenceObject
dc.language.iso en
dc.publisher Univerzita Tomáše Bati ve Zlíně (UTB) cs
dc.publisher Tomas Bata University in Zlín en
dc.relation.uri http://www.ufu.utb.cz/konference/
dc.relation.uri http://www.ufu.utb.cz/konference/sbornik2017.pdf
dc.subject crowdfunding en
dc.subject funding source en
dc.subject crowdfunding platforms en
dc.subject success rate en
dc.description.abstract The aim of this paper is to find the key factors increasing performance of crowdfunding campaigns in the Czech Republic as many of them are unsuccessful. The article is based on empirical research. The research is focused on the most successful campaigns in the largest crowdfunding platforms HitHit and Startovač. The study is based on the strategy of qualitative research. 35 projects were analysed according to the following criteria – amount of rewards, value of rewards, amount of information about projects, the content of video, marketing campaign or number of contributors and contributions in time. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1008272
utb.identifier.rivid RIV/70883521:28120/17:63517420!RIV18-MSM-28120___
utb.identifier.obdid 43877397
utb.source d-orig
dc.date.accessioned 2018-11-19T13:51:02Z
dc.date.available 2018-11-19T13:51:02Z
utb.contributor.internalauthor Kameníková, Blanka
utb.fulltext.affiliation Kameníková Blanka Contact information Ing. Blanka Kameníková, Ph.D. Thomas Bata Univerzity Zlín Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky, Mostní 5139, 760 01 Zlin kamenikova@fame.utb.cz
utb.fulltext.dates -
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utb.fulltext.sponsorship This article has been elaborated as one of the outcomes of the research project IGA/FaME/2017/009 "Increasing the Effectiveness of Crowdfunding Campaigns" for financial support to carry out this research.
utb.fulltext.projects IGA/FaME/2017/009
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