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The quality of university teachers as one of the tools of image building

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dc.title The quality of university teachers as one of the tools of image building en
dc.contributor.author Kocourek, Josef
dc.contributor.author Čočková, Romana
dc.relation.ispartof Proceedings of the 30th International Business Information Management Association Conference, IBIMA 2017 - Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth
dc.identifier.isbn 978-0-9860419-9-0
dc.date.issued 2017
utb.relation.volume 2017-January
dc.citation.spage 2591
dc.citation.epage 2596
dc.event.title 30th International Business Information Management Association Conference - Vision 2020: Sustainable Economic development, Innovation Management, and Global Growth, IBIMA 2017
dc.event.location Madrid
utb.event.state-en Spain
utb.event.state-cs Španělsko
dc.event.sdate 2017-11-08
dc.event.edate 2017-11-09
dc.type conferenceObject
dc.language.iso en
dc.publisher International Business Information Management Association (IBIMA) en
dc.subject brand building|image en
dc.subject quality of Universtiy Teachers en
dc.description.abstract Branding is crucial aspect of company because it is the visual voice of the company. The brand is important for creating prestige and reputation of an university and it is difficult to influence it. The quality of teachers is an important factor of the success rate of an university and is also one of the most important decision-making attributes when choosing a university. This study deals with marketing research realized at the Faculty of Multimedia Communications of Tomas Bata University focusing of the faculty by applicants. en
utb.faculty Faculty of Multimedia Communications
dc.identifier.uri http://hdl.handle.net/10563/1007942
utb.identifier.obdid 43877576
utb.identifier.scopus 2-s2.0-85048656025
utb.identifier.wok 000443640501127
utb.source d-scopus
dc.date.accessioned 2018-06-15T10:54:19Z
dc.date.available 2018-06-15T10:54:19Z
utb.contributor.internalauthor Kocourek, Josef
utb.contributor.internalauthor Čočková, Romana
utb.fulltext.affiliation Josef Kocourek, Tomas Bata University, Zlín, Czech Republic, kocourek@utb.cz Romana Čočková, Tomas Bata University, Zlín, Czech Republic, cockova@utb.cz
utb.fulltext.dates -
utb.fulltext.references Adamson, A. P. (2011) Jednoducho značka Brand Simple: ako najlepšie značky stavili na jednoduchosť a uspeli, Eastone Books, Bratislava. Banyar, M. (2010) Logo, jeho výrazové a vyjadrovacie prostriedky, REKLAMA 10. Zborník vedeckých štúdií z oblasti histórie, teórie reklamy a public relations, Hornak, P. a Vopálenská, E. (ed.), Bratislava. Keller, L. K. (20 07) Strategické řízení značky, Grada Publishing, Praha. Kotler, P. and Keller, K. L. (2007) Marketing management, Grada, Praha.
utb.fulltext.sponsorship -
utb.scopus.affiliation Tomas Bata University, Zlín, Czech Republic
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