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Personal cultural orientation and consumer ethnocentrism: Exploring the moderating role of gender

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Citace článku v konferenčním sborníku:
WANNINAYAKE, W.M.C. Bandara a Miloslava CHOVANCOVÁ. Personal cultural orientation and consumer ethnocentrism: Exploring the moderating role of gender. In: Hradec Economic Days 2012, pt II [online]. Hradec Kralové: Gaudeamus, 2012, s. 221-226. [cit. 2019-12-12]. Dostupné z: https://uni.uhk.cz/hed/site/assets/files/1051/proceedings_2012_2.pdf#page=222.

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