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Eye Tracking Measuring of Visual Perception of Erotic Appeals in the Content of Printed Advertising Communications and Analysis of Their Impact on Consumers

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Citace článku v konferenčním sborníku:
ŠULA, Tomáš, Milan BANYÁR a Martina JUŘÍKOVÁ. Eye Tracking Measuring of Visual Perception of Erotic Appeals in the Content of Printed Advertising Communications and Analysis of Their Impact on Consumers. In: Strategic Innovative Marketing [online]. Mykonos: Springer International Publishing AG, 2017, s. 189-195. ISSN 2198-7246.

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