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Product information and its impact on consumer brand perception

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Citace článku v konferenčním sborníku:
WEBEROVÁ, Dagmar, Peter ŠTARCHOŇ a Lenka LIŽBETINOVÁ. Product information and its impact on consumer brand perception. In: Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth - Proceedings of the 28th International Business Information Management Association Conference, IBIMA 2016 [online]. Seville: International Business Information Management Association (IBIMA), 2016, s. 1964-1974. [cit. 2019-11-18]. Dostupné z: http://ibima.org/accepted-paper/product-information-and-its-impact-on-consumer-brand-perception/.

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