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Are Brand-Oriented and customer Retention-Driven SMEs More inclined to exploiting emarketing opportunities?

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Citace článku v konferenčním sborníku:
OSAKWE, Christian Nedu. Are Brand-Oriented and customer Retention-Driven SMEs More inclined to exploiting emarketing opportunities?. In: Proceedings of the European Conference on IS Management and Evaluation, ECIME [online]. Bristol: Academic Conferences and Publishing International (ACPI), 2015, s. 269-274. ISSN 2048-8912.

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