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The Historical Heritage of Tomas Bata as an Incitement for Application of Creativity in Marketing

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Citace článku v konferenčním sborníku:
SOUKALOVÁ, Radomila a Marcela GÖTTLICHOVÁ. The Historical Heritage of Tomas Bata as an Incitement for Application of Creativity in Marketing. In: Proceedings of the 3rd International Conference on Leadership, Technology and Innovation Management [online]. Madrid: Elsevier Science B.V., 2015, s. 342-349. [cit. 2019-11-21]. ISSN 1877-0428. Dostupné z: https://www.sciencedirect.com/science/article/pii/S1877042815012690.

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