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Innovative marketing as a tool for building a positive image of an institution of higher education and increasing the competitiveness of its graduates - Analysis of the functional use of projects of the Department of Marketing Communications at the Faculty of Multimedia Communications of TBU in Zlin and their potential for integration into the teaching process

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Citace článku v konferenčním sborníku:
ŠULA, Tomáš a Milan BANYÁR. Innovative marketing as a tool for building a positive image of an institution of higher education and increasing the competitiveness of its graduates - Analysis of the functional use of projects of the Department of Marketing Communications at the Faculty of Multimedia Communications of TBU in Zlin and their potential for integration into the teaching process. In: Proceedings of the 3rd International Conference on Leadership, Technology and Innovation Management [online]. Madrid: Elsevier Science B.V., 2015, s. 146-153. [cit. 2017-09-26]. ISSN 1877-0428. Dostupné z: http://www.sciencedirect.com/science/article/pii/S1877042815012458.

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