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Country-of-origin brands from the point of view of the Slovak and Czech consumers

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Citace článku v konferenčním sborníku:
SMOLKOVÁ, Eva, Peter ŠTARCHOŇ a Dagmar WEBEROVÁ. Country-of-origin brands from the point of view of the Slovak and Czech consumers. In: Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016 [online]. Milan: International Business Information Management Association, IBIMA, 2016, s. 2119-2130. [cit. 2019-09-18]. Dostupné z: http://ibima.org/accepted-paper/country-of-origin-brands-from-the-point-of-view-of-the-slovak-and-czech-consumers/.

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