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Managing attitudes of consumers towards brands and quality

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dc.title Managing attitudes of consumers towards brands and quality en
dc.contributor.author Ližbetinová, Lenka
dc.contributor.author Weberová, Dagmar
dc.relation.ispartof Proceedings of the 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016
dc.identifier.isbn 978-0-9860419-6-9
dc.date.issued 2016
dc.citation.spage 2147
dc.citation.epage 2156
dc.event.title 27th International Business Information Management Association Conference - Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth, IBIMA 2016
dc.event.location Milan
utb.event.state-en Italy
utb.event.state-cs Itálie
dc.event.sdate 2016-05-04
dc.event.edate 2016-05-05
dc.type conferenceObject
dc.language.iso en
dc.publisher International Business Information Management Association, IBIMA
dc.subject Brand en
dc.subject Brand perception en
dc.subject Consumer en
dc.subject Consumer behavior en
dc.subject Quality en
dc.description.abstract The purpose of this article is to evaluate attitudes and preferences of consumers in the Czech Republic in relation to quality perception of domestic and foreign brands. Results presented are compared to the outcomes of a similar research study carried out in the Slovak Republic. In this article, partial outcomes of primary research focused on attitudes and preferences of Czech consumers in relation to attributes, such as price, quality, product information, and preferences of domestic products, are presented. This primary research was conducted in the Czech Republic in the period of October and November of 2014 and respondents were approached via an electronic questionnaire and personal interviews. This article presents a more detailed with respect to specific structures of consumers in the Czech Republic. Copyright © 2016 International Business Information Management Association en
utb.faculty Faculty of Multimedia Communications
dc.identifier.uri http://hdl.handle.net/10563/1006678
utb.identifier.obdid 43875289
utb.identifier.scopus 2-s2.0-84984612053
utb.identifier.wok 000381172301029
utb.source d-scopus
dc.date.accessioned 2016-10-25T12:38:04Z
dc.date.available 2016-10-25T12:38:04Z
utb.contributor.internalauthor Weberová, Dagmar
utb.fulltext.affiliation Lenka Ližbetinová, Faculty of Corporate Strategy, The Institute of Technology and Business in Česke Budejovice, Czech Republic, e-mail: lizbetinova@mail.vstecb.cz Dagmar Weberová, Faculty of Multimedia Communications, Tomas Bata University in Zlin, Czech Republic, e-mail: weberova@fmk.utb.cz
utb.fulltext.dates -
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