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Self-Marketing in British Online Personal Advertisements

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dc.title Self-Marketing in British Online Personal Advertisements en
dc.contributor.author Trčková, Dita
dc.relation.ispartof From Theory to Practice 2013: Proceedings of the Fifth International Conference on Anglophone Studies
dc.identifier.issn 1805-9899 OCLC, Ulrich, Sherpa/RoMEO, JCR
dc.identifier.isbn 978-80-7454-450-7
dc.date.issued 2015
utb.relation.volume 5
dc.citation.spage 141
dc.citation.epage 149
dc.event.title 5th International Conference on Anglophone Studies
dc.event.location Zlín
utb.event.state-en Czech Republic
utb.event.state-cs Česká republika
dc.event.sdate 2013-09-05
dc.event.edate 2013-09-06
dc.type conferenceObject
dc.language.iso en
dc.publisher Univerzita Tomáše Bati ve Zlíně (UTB)
dc.publisher Tomas Bata University in Zlín en
dc.relation.uri http://conference.uaa.utb.cz/tp2013/
dc.subject online personal advertisements en
dc.subject genre analysis en
dc.subject self-marketing en
dc.subject interactiveness en
dc.subject authenticity en
dc.description.abstract Employing the method of genre analysis, this paper examines self-marketing discursive devices employed in British online personal ads. It is revealed that among the formal devices serving to attract attention, raise interest and incite responses are rhetorical tools typical of advertisements for products and services, the discursive construction of a bond and closeness between the advertiser and the reader, and the adoption of elements typical of spoken face-to-face interaction. As for the content, advertisers not only draw. upon a conventional positive self-presentation but also exploit and resist the conventions of the genre by foregrounding their negative characteristics. Overall, a tendency of a shift from an overt discursive self-marketing to an indirect promotion involving the construction of authenticity is traced in the corpus. en
utb.faculty Faculty of Humanities
dc.identifier.uri http://hdl.handle.net/10563/1006513
utb.identifier.obdid 43874089
utb.identifier.wok 000373408700011
utb.source d-wok
dc.date.accessioned 2016-07-26T14:58:42Z
dc.date.available 2016-07-26T14:58:42Z
utb.identifier.utb-sysno 84058
utb.contributor.internalauthor Trčková, Dita
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