Attitude of Czech firms to investment in design

Abstract

Currently, product design and company design are becoming important tools which influence the final decisions of customers. For this reason, firms are aware of the importance of design for the success of a product in the market. However, the question is whether they tailor their investment to design adequately. The return on investment in design is a key question when making decisions; it is also a tool for competitiveness and performance. The aim of this article is to present the attitudes of Czech firms to investment in design, whether they have a design budget set out, what impact they expect that design will have on the company's economic results and how they perceive the return on investment in design.