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Brand building of a University as an integral part of the educational process

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dc.title Brand building of a University as an integral part of the educational process en
dc.contributor.author Jurášková, Olga
dc.contributor.author Juříková, Martina
dc.contributor.author Kocourek, Josef
dc.relation.ispartof Turkish Online Journal of Educational Technology
dc.identifier.issn 1303-6521 Scopus Sources, Sherpa/RoMEO, JCR
dc.date.issued 2015
utb.relation.volume 2015
dc.citation.spage 100
dc.citation.epage 105
dc.type article
dc.language.iso en
dc.publisher Sakarya University
dc.description.abstract In relation to the quality management of universities it is necessary to follow and strategically manage indicators that formulate (measure) not only international rankings (QS World University Rankings, U – Multirank, etc.) but also national indicators because these are often linked to the financing of particular universities. University reputation among its stakeholders is one of the major indicators, too. This paper deals with the results of the primary survey (qualitative and quantitative) analyzing the impact of various factors on perception of the image of universities in the Czech Republic and it has designed a model of brand building in the key “moments of truth” from the period when an applicant develops their interest in study, through the educational process, till working with alumni and co-operating entities in order to create a positive image. © The Turkish Online Journal of Educational Technology. en
utb.faculty Faculty of Multimedia Communications
dc.identifier.uri http://hdl.handle.net/10563/1006255
utb.identifier.obdid 43874105
utb.identifier.scopus 2-s2.0-84957571671
utb.source j-scopus
dc.date.accessioned 2016-04-28T10:53:14Z
dc.date.available 2016-04-28T10:53:14Z
utb.contributor.internalauthor Jurášková, Olga
utb.contributor.internalauthor Juříková, Martina
utb.contributor.internalauthor Kocourek, Josef
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