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Multigeneric intertextuality in advertising: Discourse strategy from a cognitive perspective

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NEMČOKOVÁ, Katarína. Multigeneric intertextuality in advertising: Discourse strategy from a cognitive perspective. Topics in Linguistics [online]. 2014, vol. 13, iss. 1 [cit. 2019-10-17]. ISSN 1337-7590. Dostupné z: http://www.degruyter.com/view/j/topling.2014.13.issue-1/topling-2014-0006/topling-2014-0006.xml.

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