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Selected factors influencing customers' behaviour in e-commerce on B2C markets in the Czech Republic

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dc.title Selected factors influencing customers' behaviour in e-commerce on B2C markets in the Czech Republic en
dc.contributor.author Pilík, Michal
dc.relation.ispartof Proceedings of the 7th European Conference on IS Management and Evaluation (ECIME 2013)
dc.identifier.issn 2048-8912 OCLC, Ulrich, Sherpa/RoMEO, JCR
dc.identifier.isbn 978-1-909507-57-9
dc.date.issued 2013
dc.citation.spage 121
dc.citation.epage 128
dc.event.title 7th European Conference on Information Management and Evaluation
dc.event.location Sopot
utb.event.state-en Poland
utb.event.state-cs Polsko
dc.event.sdate 2013-09-12
dc.event.edate 2013-09-13
dc.type conferenceObject
dc.language.iso en
dc.publisher Academic Conferences Ltd.
dc.subject consumer behaviour en
dc.subject e-commerce en
dc.subject e-shop en
dc.subject security en
dc.description.abstract The influence of the new media, predominantly the Internet and mobile technologies, on customers' behaviour is increasing steadily every year. One of the basic functions of the Internet beside its high information, communication and entertainment value is the possibility of trading. Europe is currently the biggest e-commerce market in the world and on-line markets are becoming an essential part of the economy in most countries and contribute significantly to their GDP. The development of e-commerce at the same time increases the demands and expectations of the customers regarding the quality of the service offered, security, and general trust in on-line shopping. The article presents the results of the Czech Grant Agency research P403/11/P175: The factors influencing customers' on-line behaviour in e-commerce environment on B2C and B2B markets in the Czech Republic, which was conducted between June and November 2012 and which involved almost one thousand participants. The aim of the research was to analyze customers' behaviour in on-line purchases on B2C markets in the Czech Republic. Based on these results, 88 % of Czech customers use on-line shopping, 33 % of whom shop on-line regularly and 55 % irregularly. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1004046
utb.identifier.obdid 43870956
utb.identifier.scopus 2-s2.0-84893605837
utb.identifier.wok 000343432100015
utb.source d-wok
dc.date.accessioned 2015-01-15T13:20:15Z
dc.date.available 2015-01-15T13:20:15Z
utb.contributor.internalauthor Pilík, Michal
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