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Extended market orientation and business performance of medium and large scale enterprise in food and beverage industry

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dc.title Extended market orientation and business performance of medium and large scale enterprise in food and beverage industry en
dc.contributor.author Samarakoon, Mudiyansela Ajantha Kumara
dc.contributor.author Jašek, Roman
dc.relation.ispartof Innovation Vision 2020: Sustainable Growth, Entrepreneurship, and Economic Development, Vols 1-4
dc.identifier.isbn 978-0-9821489-8-3
dc.date.issued 2012
dc.citation.spage 1784
dc.citation.epage 1795
dc.event.title 19th International-Business-Information-Management-Association Conference
dc.event.location Barcelona
utb.event.state-en Spain
utb.event.state-cs Španělsko
dc.event.sdate 2011-11-12
dc.event.edate 2011-11-13
dc.type conferenceObject
dc.language.iso en
dc.publisher International Business Information Management Association (IBIMA) en
dc.subject Extended market orientation en
dc.subject social responsibility orientation en
dc.subject performance en
dc.subject food and beverage industry en
dc.description.abstract Naver and salter (1990) utilized three dimensions to measure market orientation (MO), although this study proposed four dimensions to measure the market orientation. Proposed MO concept is called as the extended market orientation(EMO).Subsequently, it was empirically tested effect on two performance indicators (return on investment and employee commitment).Structural questionnaire was utilized to collect data from 32 Sri Lankan food and beverage organizations. Descriptive statistics and linear regression were utilized to analyze data. The study found out, EMO positively effects on both return on investment and employee commitment. A dimension wise, customer orientation has a significant positive effect on return on investment. Other hand, social responsibility orientation shows the significant positive impact on employee commitment. It can be concluded that degree of EMO significantly effect on performance of an organization. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1003309
utb.identifier.obdid 43870091
utb.identifier.scopus 2-s2.0-84896364332
utb.identifier.wok 000317549701060
utb.source d-wok
dc.date.accessioned 2013-07-27T14:54:56Z
dc.date.available 2013-07-27T14:54:56Z
utb.contributor.internalauthor Samarakoon, Mudiyansela Ajantha Kumara
utb.contributor.internalauthor Jašek, Roman
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