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Employees' learning and development programs as the part of CSR in bata company from 1894 to 1945, as source of inspiration for the current business environment

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dc.title Employees' learning and development programs as the part of CSR in bata company from 1894 to 1945, as source of inspiration for the current business environment en
dc.contributor.author Končitíková, Gabriela
dc.contributor.author Gregar, Aleš
dc.relation.ispartof Innovation Vision 2020: Sustainable Growth, Entrepreneurship, and Economic Development, Vols 1-4
dc.identifier.isbn 978-0-9821489-8-3
dc.date.issued 2012
dc.citation.spage 760
dc.citation.epage 768
dc.event.title 19th International-Business-Information-Management-Association Conference
dc.event.location Barcelona
utb.event.state-en Spain
utb.event.state-cs Španělsko
dc.event.sdate 2011-11-12
dc.event.edate 2011-11-13
dc.type conferenceObject
dc.language.iso en
dc.publisher International Business Information Management Association (IBIMA) en
dc.subject Marketing Communication en
dc.subject Prevention Care en
dc.subject Care about Employees en
dc.subject Print en
dc.subject Tomáš Baťa the Founder en
dc.subject Baťa Company by 1945 en
dc.description.abstract Learning and development programs have become an internal part of CSR in the most of medium size and large size companies. This paper represents a unique research which is focused on the analysis of employees' education in Bata Company before 1945. CSR system in Bata Company was a huge complex of many parts. One of these parts was specifically defined and structurally planned education for employees. CEO of the company - Tomas Bata the Founder is a perfect example of socially responsible entrepreneur. Tomas Bata established many professionally oriented schools and education institutions. These institutions were had been attended by both - Bata's employees and children and adults from wide surroundings too. The institutions had been established in Zlin and many foreign countries too, there were Bata Company had run its offices. Bata Management System and its thoughts are timeless and inspirational even for the current business environment. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1003296
utb.identifier.rivid RIV/70883521:28120/12:43868640!RIV13-MSM-28120___
utb.identifier.obdid 43868744
utb.identifier.scopus 2-s2.0-84896323586
utb.identifier.wok 000317549700078
utb.source d-wok
dc.date.accessioned 2013-07-27T14:54:47Z
dc.date.available 2013-07-27T14:54:47Z
utb.contributor.internalauthor Končitíková, Gabriela
utb.contributor.internalauthor Gregar, Aleš
utb.fulltext.affiliation Gabriela Končitíková, Department of Management and Marketing, Tomas Bata University in Zlin, Nam. T. G. Masaryka 5555, Zlin, Czech Republic, koncitikova@fame.utb.cz, Aleš Gregar, CSc., Department of Management and Marketing, Tomas Bata University in Zlin, Nam. T. G. Masaryka 5555, Zlin, Czech Republic, koncitikova@fame.utb.cz,
utb.fulltext.dates -
utb.fulltext.sponsorship This paper was carried out with the financial support from IGA TBU No. IGA/FaME/2012/021.
utb.fulltext.faculty Faculty of Management and Economics
utb.fulltext.ou Department of Management and Marketing
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