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Storytelling as a Discourse Strategy in Printed Advertising

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ČSN ISO 690:2011 citation

Citace článku v konferenčním sborníku:
NEMČOKOVÁ, Katarína. Storytelling as a Discourse Strategy in Printed Advertising. In: Theories and Practices [online]. Opava: Univerzita Tomáše Bati ve Zlíně (UTB), 2011, s. 111-120. [cit. 2019-10-23]. Dostupné z: http://conference.uaa.utb.cz/TheoriesAndPractice2010.pdf#page=111.

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