TBU Publications
Repository of TBU Publications

Suggested conception of the strategic management process in greiner, plastove obaly (Plastic packaging), s.r.o. With a view to its competitive priorities

DSpace Repository

Show simple item record


dc.title Suggested conception of the strategic management process in greiner, plastove obaly (Plastic packaging), s.r.o. With a view to its competitive priorities en
dc.contributor.author Benda, Ivo
dc.contributor.author Kubík, Josef
dc.relation.ispartof Proceedings of the 11th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe
dc.date.issued 2003
dc.citation.spage 105
dc.citation.epage 112
dc.event.title 11th Annual Conference on Marketing and Business Strategies for Central and Eastern Europe
dc.event.location Vienna
utb.event.state-en Australia
utb.event.state-cs Austrálie
dc.event.sdate 2003-12-04
dc.event.edate 2003-12-06
dc.type conferenceObject
dc.language.iso en
dc.publisher DePaul University, Kellstadt Marketing Center en
dc.description.abstract The aim of this research activity's team is to provide lucid information on the origin and evolution of the Greiner, plastove obaly (Plastic Packagings), s.r.o. company; including both an analytic and a synthetic approach, realised with the purpose of forming suggestions for the conception of the strategic management processes in this enterprise. The observations presented herein are concerned with the problems and issues regarding the Competitive Ability and Competitive Advantage (i.e. Edge) of the enterprise concerned. Attention is concentrated in this contribution on the effort to create an appropriate competitive position through the creation of suitable strategies by the enterprise and the actual Strategic Management process, which is understood as those management activities which, through the intermediary of the enterprise's strategies, will ensure the long-term prosperity of this enterprise. The products of an enterprise are only competitive if the said enterprise has a certain advantage in relation to other competing producers. Greiner, thanks to its philosophy grounded in the satisfaction of its customers needs, is thus able today to offer the recipients of its services a mutual path leading to a successful future and prosperity. In the course of its evolution, it has chosen a strategy of "Differentiation", while at the same time endeavouring to reduce costs through the transition of part of its production portfolio to more strategically advantageous positions-and this holds true from the perspective of its suppliers, but especially its customers within the framework of the EU. en
utb.faculty Faculty of Management and Economics
dc.identifier.uri http://hdl.handle.net/10563/1002009
utb.identifier.wok 000251081400009
utb.source d-wok
dc.date.accessioned 2011-08-09T07:34:31Z
dc.date.available 2011-08-09T07:34:31Z
utb.contributor.internalauthor Benda, Ivo
utb.contributor.internalauthor Kubík, Josef
Find Full text

Files in this item

Files Size Format View

There are no files associated with this item.

Show simple item record