National image as a factor in the competitiveness of the Czech Republic

Vodáková, Michaela

dc.title	National image as a factor in the competitiveness of the Czech Republic	en
dc.contributor.author	Vodáková, Michaela
dc.relation.ispartof	Proceedings of the 6th European Conference on Management Leadership and Governance
dc.identifier.isbn	978-1-906638-81-8
dc.date.issued	2010
dc.citation.spage	417
dc.citation.epage	420
dc.event.title	6th European Conference on Management, Leadership and Governance
dc.event.location	Wroclaw
utb.event.state-en	Poland
utb.event.state-cs	Polsko
dc.event.sdate	2010-10-28
dc.event.edate	2010-10-29
dc.type	conferenceObject
dc.language.iso	en
dc.publisher	Academic Conferences and Publishing International (ACPI)	en
dc.subject	globalization	en
dc.subject	competitiveness	en
dc.subject	image	en
dc.subject	brand	en
dc.subject	Czech firms	en
dc.description.abstract	This article is focused on creating a positive national image as one of the competitiveness factors of Czech products. There is no question the image of any product is from the perspective of the country of origin important beyond doubt. Many products and services in the world are very similar if not identical. In today's globalized world image is a different and important factor to succeed in competing the "battle" of potential customers, investors and tourists. For Czech companies as well as companies of other countries of the former Eastern block, this trend is essential.	en
utb.faculty	Faculty of Management and Economics
dc.identifier.uri	http://hdl.handle.net/10563/1001738
utb.identifier.rivid	RIV/70883521:28120/10:63509796!RIV11-MSM-28120___
utb.identifier.obdid	43863054
utb.identifier.wok	000290938700050
utb.source	d-wok
dc.date.accessioned	2011-08-09T07:33:43Z
dc.date.available	2011-08-09T07:33:43Z
utb.contributor.internalauthor	Vodáková, Michaela