Prohlížení dle předmětu "consumers"

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Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach

Kwarteng, Michael Adu; Pilík, Michal; Juřičková, Eva (De Gruyter Poland Sp Zoo, 2018)
Clustering Czech consumers according to their spontaneous awareness of foreign brands

Štarchoň, Peter; Weberová, Dagmar; Ližbetinová, Lenka (International Business Information Management Association, IBIMA, 2017)
The influence of social media on brand personality towards consumer purchase intention in the telecom industry: A conceptual study

Attor, Cleophas; Jibril, Abdul Bashiru; Chovancová, Miloslava; Korantwi-Barimah, Justice Solomon; Adzovie, Daniel Edem (Academic Conferences and Publishing International Limited, 2021)

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